Problem: Struggling to Scale Sales Epets, an e-commerce store specializing in pet food and accessories, had a working ad strategy but faced a major roadblock—scaling their sales. They needed a way to reach more customers profitably without increasing their costs drastically.

Solution: Smart Scaling with Winning Creatives I took a data-driven approach, testing different locations, audience segments, offers, and ad creatives to identify what truly resonated with their market. By developing a scalable ad strategy and doubling down on their winning creatives, Epets started generating 20-25 sales per day at a cost of just 700 PKR per sale.