Problem: High Cost Per Purchase Hurting Profitability Export Leftover, an e-commerce store selling clothing, struggled with a major issue—their cost per purchase was too high, making it difficult to scale profitably. They needed an efficient strategy to lower costs while maintaining consistent sales.

Solution: Optimized Ads for Maximum ROI I tested different locations, audience segments, offers, and ad creatives, refining the campaign until I found the perfect mix. By implementing a well-structured ad strategy, Export Leftover started generating 10-15 sales per day—all on a limited budget, at just 300 PKR per purchase.